Challenge
Ezperanza supported Ymana in crafting its visual identity and digital tools. Specializing in coaching for SME leaders and their teams, Ymana inspires with the unique energy ("mana") it brings to its clients.
The visual identity was designed to capture this distinct dynamism, blending mystery with expertise. We opted for abstract and technical forms that reflect both the depth and precision of Ymana’s services, highlighting the brand’s commitment to high-quality support.